About

hello,

I’ll start by introducing myself.

My name is Daniela Novelo Iñiguez, or aka DNI.

West Coast border girl. Born in San Diego, California raised in Ensenada, Mexico. Truly the best of both worlds.

My hometown, Ensenada, also known as Mexico’s wine country, is the home of the margarita and fish taco amongst other culinary exquisites (which you’ll have to visit to try; or learn more through my #bajastyle blog posts).

I studied International Marketing at the ITESM, in Monterrey, Mexico where I gained field knowledge and built my social media marketing consulting skills. I then completed my Masters Degree, MSc International Business and Entrepreneurship in the UK, while completing a Fashion Journalism course at the Condé Nast College and Design in London.

Today, I live in New York City; and am loving it. Do you wanna join the ride? I write mostly about my personal lifestyle,a bit of the fashion industry, as well as food spots you can’t miss from NYC-SD-ENS life.

Professionally, I've done a bit of everything; and I’m not done just yet (you can check my PORTFOLIO below to stalk me a little bit more). I’m a Social Media Influencer and worked with renowned stylist Sarah Gore Reeves, Fashion Director of Harper’s Bazaar Turkey, Taiwan, and Vanity Fair Italia; I’ve assisted on diverse fashion campaigns for luxury clients such as Victoria Secret, Bobby Brown and Neiman Marcus to name a few. Not too long ago I shifted to PR, where most of my worldwide clients are in the hospitality and spirits industry.

To wrap it up, I’m not here to write off my resume, but to tell you my stories of living in such a dynamic city. Travel alongside me as I share with you baja moments, my favorite spots in NYC, fashion outfits, DIY tips and more.